June 14, 2022 11:59 PM EDT
4 reasons to focus our hotel seo strategy on long tail keywords easier positioning, as there is less competition we b2c email list forget that, by working with these combinations of words that will result in long tail keywords, it will be easier for us to position our content, as we have less competition than if we focused on positioning very general words with a high level of searches. Imagine that you are in charge of marketing a hotel in the center of the city of granada, specializing in students, and you start working on your positioning strategy. It will be very difficult to position your website in the short or medium term for the search “hotel in granada”, don't you think? Although it is a b2c email list with a high level of searches, we will focus on combinations such as "hotel in the center of granada for students", "hotel in the center for students in granada"...
In this way, we will be able to focus our strategy towards less competitive niches , with fewer searches, but much more segmented b2c email list more likely to get users interested in booking a hotel with our characteristics. Less traffic per keyword, but qualified, higher quality and likely to make a direct booking let's go back to the previous example. We can do an excellent job and focus 100% to achieve a good position for the search “hotel in granada” and attract thousands of visits per month through b2c email list this keyword, but how many of these users will be looking for a hotel with our characteristics? Probably a small percentage. By working on long tail words, we will focus our b2c email list and ensure that a much higher percentage of users who come to our site from search engines are people interested in a very specific type of hotel , as we said before.
In the center of the city and adapted to the needs of the students. In the long tail we will work on the added values of the hotel to limit the searches in which we are interested in being very well positioned very related to the b2c email list tip. Including the added value of the hotel (with charm, with a spa, for family travel...) to the strategy of long tail keywords that we want to work on the hotel website, will be one more step towards that traffic qualification that we were talking about before. There may not be thousands of users who repeat a very specific search every month, but surely b2c email list few who do it will be because they are clear about the type of hotel they are looking for and that is where the business that responds to these characteristics must be in top of the serps.
This post was edited by SUSMITA DAS at June 14, 2022 11:59 PM EDT