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What is B2B lead generation? in the forum
Books
April 19, 2023 9:52 AM EDT
Business-to-business (B2B) lead generation can lead services promote a company's online visibility. Lead generation strategies try to increase interest among a target audience to drive them to perform a call to action, or CTA. The CTA can inspire potential customers to reach out to a software as a service (SaaS) company's sales team to learn more about a product.