September 4, 2019 6:20 AM EDT
However, payroll services publishers' book promotion budgets are so tight and getting tighter that you can bet you will not be able to ask for and receive a more extensive marketing program than the one your publisher offers other authors. With this in mind, investigate the idea of doing your own Internet book marketing to augment your publisher's efforts. There are several ways to make and save money using free web resources to create web presence, Internet buzz and a free book marketing campaign.
Web Content as a Way to Increase Book Sales
To increase your Internet visibility, arrange a free web presence campaign to complement the book marketing campaign that your publisher conducts or an independent book marketing campaign if you are self-published. Write and distribute free online press releases and articles to increase interest in you and your book. In these web distributions, include links to payroll services:
- Reviews of Your Book
- Excerpts from Your Book
- Your Author Biography
- Book Ordering Information
- Literary Contributions
- Publication List
- News Coverage
- Speeches You Have Made
- Public Service