Recent Entries

• Edan Gelt Presents Increasing Your Brand Awareness on a Budget

  by Edan Gelt January 7, 2021
  In today’s environment, budgets are tight and you have to get the biggest bang out of every dollar spent. Learn how you can be increasing your brand awareness on a budget. You know you have to brand but now is not the time to hire out, you can barely cover payroll.  Don’t lose hope...

• Edan Gelt Presents Copywriting to Crush the Competition

  by Edan Gelt December 4, 2020
  Copywriting is key to articulating your message. Writing words and copywriting are not the same.  The goal of copywriting is to increase your bottom line, create brand awareness and/or deliver a strong ROI.  Our consumers are bombarded with ads and have less time than ever to absorb what ...

• Edan Gelt Presents Leading Brand Strategies During the Pandemic

  by Edan Gelt November 12, 2020
  There is no doubt about it, 2020 is perhaps the most difficult year any of us has had to face. This year is also challenging for many of the world’s top brands. Top brands are now being forced to rethink their communication strategies. These leading brand strategies are now focused on communic...

• Edan Gelt Presents Reviews - Make it or Break it

  by Edan Gelt November 4, 2020
  Did you know that 90% of consumers research online and rely on review sites before making a purchase? Google reviews make it or break it for your business. We live in a world where everybody Googles everything, and ratings can make or break your business. Just a half star increase in your rating is...

• Edan Gelt Presents Free and the Law of Reciprocity

  by Edan Gelt October 21, 2020
  In my last blog “Marketing and the Power of Free” and subsequent vlog, I wrote about the impact of giving away products and/or free services.  By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget.  But how does it w...