Everyone promoting anything understands the value of media coverage and building relationships with producers and editors. As a result, most authors enjoy a significant spill-over benefit from their book publicity campaigns. The book launch open...

It's common for authors to mull their book's title from the day they begin writing it. There's no doubt it is a monumental decision, but for nonfiction books, the subtitles often are what sells the book. As most book promotion services experts c...

Many world-leading book publicists remind authors that they're the ones being interviewed during book marketing campaigns and need to achieve a level of personal visibility. Author promotion is a vital element of publicizing books and gives au...