Before you decide on which social networks to use to build your app’s public persona, you have to decide what angle to start from. This means your social media voice must match your app’s personality.

Who is your app? If it were a person, what would it sound and act like?

When posting, use that voice consistently. If your app is edgy and “cool,” don’t bore your fans with bland business language. But if your app is geared towards young professionals, that business speak might suit your audience well.

Your app icon is the first thing someone sees in the app store, so the design you choose is critical to your success. As users scroll through the app store, yours should pop out as eye-catching and recognizable.

Make sure you use a design that serves as a clear representation of your app. It should provide as much of a clue as possible to what users will find after they install it.

With that said, you should keep the app icon as straightforward as possible, and not too flashy. Simplicity is best – you don’t want it cluttered and confusing to the eye.

If that’s the case, you’ve run into the same problem many developers encounter after they publish their apps. But don’t be discouraged – if you have an app you want the whole world to use, you can make it happen.

Once you get downloads you’ll be able to make some real money.

All it takes is a little effort and the right know-how to bring your app to the attention of the masses. So, to learn the best ways to boost your mobile app downloads, let’s first understand how apps are downloaded in the first place.