Crypto influencers act as an expert by communicating the benefits of the ICO project launched by blockchain innovators to mainstream investors. They cover different specialities and interests and their opinions have large-scale market consequences. Influencer marketing is expected to reach a whopping $15 billion by 2022.

They are highly respected individuals on platforms like YouTube, Twitter, Vimeo, TikTok, and Instagram. They also help in breaking down the complicated technical intricacies of an ICO to make it easy to understand for amateurs.

They are a viable alternative to traditional digital advertising as platforms like Facebook, Google, Twitter, and Reddit have restricted advertisements related to cryptocurrency and ICO’s.

Read more at: https://steemit.com/ico/@blockchain-baf/the-critical-role-played-by-crypto-influencer-marketing-for-ico