ICO (Initial Coin Offerings) has acquired universal fame for raising billions of dollars of funds for startups to successfully launch their projects in the market. Hence, there is a huge opportunity lying in store for marketing agencies and digital media companies. There is a requirement of brand communication and creating impactful advertisements in the marketing campaigns of ICO’s.

Some of the Major ICO Marketing Mistakes Made from the Point of Brand Communication and User Experience Are:

• Lack of a clear project vision
  No clarity about the future of the product
  Having a bad ICO promotion video
  Not possessing a solid team of advisors
  Not having a reliable marketing plan
  Lack of adequate usage of the correct marketing techniques
  Not focusing on the value of the token
  Not having a personal cap for investors
  No defined ICO hard cap
  Not following a game theory approach

Follow the link to know more in detail - https://www.blockchainappfactory.com/blog/10-common-ico-marketing-mistakes-to-avoid-at-any-cost/