While there are many promotional tools out there to make an ICO (Initial Coin Offering) successful, PR (Public relations) stands out due to its effectiveness. Though ICO’s are a cost-effective method for raising funds, it has witnessed a dip in credibility due to the rise in the number of Ponzi schemes and bogus tokens. Follow the link to know more about how to use Press Release to promote your ICO - https://www.blockchainappfactory.com/blog/how-to-use-pr-marketing-for-ico/