One of my biggest struggles with instagram ads was figuring out who to target. I felt like I was wasting money showing ads to people who just weren’t interested. PowerAdSpy gave me a solution I didn’t expect—it let me see not only the creatives competitors were running but also hints about how they positioned their messaging for different audiences. For example, I noticed that in my niche, brands ran slightly different versions of the same creative for younger vs. older audiences—same product, but different tones. That insight changed the way I structured my own campaigns. Instead of blasting one generic ad to everyone, I built audience-specific creatives, and the engagement skyrocketed. Finally, I felt like I was talking to the right people. I think it’s the smartest way to avoid wasting budget. Do you guys segment your ads like this, or do you prefer keeping one universal creative?

Saw this old thread and couldn’t resist adding something. I’ve been testing split creatives, too, and the biggest jump came from changing just the opening hook for each age group. Everything else in the ad stayed the same. Curious if anyone here is still experimenting with this—have you found any groups that react better to humor vs. straight‑to‑the‑point messaging?

Segmenting creatives by age groups worked the same way for me, too. What helped even more was checking how people in each segment actually behave on Instagram. I used how to see someone's likes on instagram to get a feel for what style and tone different groups react to, and it made my ad tweaks way less of a guessing game. Mixing those insights with varied creatives gave me steadier engagement without burning budget.