I heard about smart packaging a few years ago, and it continues to evolve every year. I even heard that augmented reality is being added to smart packaging. Have you ever seen this? Can you give examples of how augmented reality is being used in packaging? What other new technologies are being used in packaging?
Indeed, augmented reality is one of the most cutting-edge technologies being used, especially for user experience. But there are other interesting solutions. A packaging intelligence example includes smart labels that change color when the temperature exceeds a safe storage level or packaging with RFID chips that help track goods in the supply chain. When it comes to using augmented reality, customers can scan product packaging to unlock interactive content. For example, LEGO has added AR codes to packaging that allow customers to view 3D models of products. Exciting, isn't it?
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