How does advertising work on Peacock TV?

    • 237 posts
    October 12, 2023 3:55 PM EDT

    Peacock TV boasts over 54 million monthly active users and counting, making it an attractive space for advertisers to reach their desired audience.

    Advertisers can create and activate their performance campaigns through self-serve programmatic advertising platform, Peacock Ad Manager. There are two available packages within the platform: Peacock Premier, which offers access to premium content, and Peacock AX, which offers extended reach.

    With the service, advertisers can upload creative, active campaigns and measure performance. The platform offers several types of advertisements, giving advertisers the flexibility to create a campaign best suited to their needs. They include prime pods, solo ads, on command ads, curator ads, pause ads, binge ads, engagement ads, spotlight ads and pod bounce.

    Simulmedia’s patented technology allows advertisers to target audience reach with greater precision, granularity and timeliness.

    Through our TV+® platform for linear and streaming TV planning, buying, activation and measurement, we have direct integrations to over 250 linear and CTV networks and publishers, including TV. Our partnerships include over a dozen data providers that power data-driven TV viewership data, audience planning, segmentation and targeting, and cross-channel consumer behavior.

    Together, the dual benefit of a broad network reach and granular audience targeting, tracking and measuring ensures a combined addressable streaming TV and non-addressable linear TV advertising experience that makes the most of any ad budget.