Adidas has two new blockbuster shoes
The adidas tubular was born in a laboratory of BASF in Germany, is basically a plastic that through a chemical and physical process has become an expanded polymer, an E-TPU. This material is similar to the ones we've seen in sneakers for years, at least with the naked eye, but it has a lot of differences. Infinergy is not an EVA, but a plastic that through expansion has managed to adopt properties similar to EVA without renouncing the innate properties of plastics. In short, it is an elastic material, soft, moldable but in turn is a material that supports much better changes in temperature and humidity, is structurally much more consistent, takes much longer to lose elongation capacity - which will give much more Life to the shoe-and has a much higher energy return capacity.
When the adidas tubular shadow first surfaced it was met with mixed reviews due to how similar it looked to the Yeezy Boost 350 which lead to many people calling it the “poor man’s Yeezy.” Well time heals all wounds and the low top Tubular model is now in its own lane. Today we give you a look at one of the latest colorways to surface which sees the lifestyle runner covered in a beloved burgundy textile all throughout the upper with subtle white speckling on the overlays. The shoe is then finished off with a contrasting white Tubular sole unit.The men’s adidas Tubular Shadow just dropped in core black recently and this women’s exclusive pair follows that up in a similar colorway of core black/grey five.
Adidas said sales were driven by double-digit increases in the running category, where it has been unable to keep up with demand for its springy Boost shoes, as well as for its Originals and Neo fashion lines.Adidas doubled its share in the US sport footwear market to 12.7 percent in April, while Nike slipped 2 percentage points to 52.7, market intelligence firm NPD said, with Adidas taking three of the top spots in the 10 best-selling shoes.The Adidas retro basketball shoe Superstar was the top selling sneaker in the United States in 2016. While sales of that model have slowed somewhat, Adidas has two new blockbuster shoes – the NMD Runner and the adidas tubular shadow knit, NPD says.
Rocking a sleek, modern design that’s both comfortable and stylish is the newest adidas tubular primeknit. This release has a color scheme that is reminiscent of the adidas Yeezy Boost 350 V2 “Bred” colorway.Featuring a breathable Primeknit upper with a sock-like fit for enhanced comfort, synthetic heel cage with multicolor detailing throughout. The shoe is completed with Trefoil branding and a unique rippled EVA outsole.The adidas Tubular Doom Primeknit is starting to release in some fall-inspired colors for the upcoming season. One of those is this “Trace Olive” iteration that also combines a mix of Mystery Brown and Crystal White. Adding for a nice premium style is a leather heel counter and suede cage for a nice fashion-forward look.
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