There are a lot of marketing strategies that you can use to reach your target audience, but it's important to choose the right ones. A good way to do this is by using i360 marketing strategies.
i360 offers data and technology services that help make your data actionable from day one. It's a one-stop solution that makes it easy for you to use your data for all of your marketing needs.
Paid advertising is a form of online marketing that allows businesses to target specific audiences, control their budgets and track the return on investment (ROI) of their campaigns. It also offers a quick and easy way to generate leads and increase sales for your business.
Pay-Per-Click Advertising: This is one of the most common forms of paid advertising and is often referred to as PPC. It consists of text-based ads that appear in search engine results pages when users use keywords relevant to your business.
Display Ads: These ads are designed to showcase your brand or product and contain an image or video along with a text description. They are placed on search engine partner websites and can be a very effective way to reach potential customers.
Contextual Advertising: This type of advertising is highly relevant to users and can complement content that is already displayed on a site. It can be used in campaigns aimed at brand awareness or conversion, not just clicks.
The best i360 marketing strategies include content marketing, which involves developing and distributing relevant, useful information to current and potential customers. It helps build brand recognition and trust, generates leads, and builds customer loyalty.
While the concept of content marketing is simple, it requires a well-defined strategy that includes the type of content to be produced and dispersed, the types of audiences it targets, the timing of each piece, and the methods used for sharing and repurposing it.
A company-wide content marketing strategy that everyone adheres to makes it easy for consumers to find the brand, make a purchase decision and then stick around — all at a much less expensive cost than siloed efforts.
Content marketing can fit into every phase of the marketing pipeline – awareness, consideration, conversion/decision, loyalty and advocacy. It is a key component of an i360 marketing strategy that delivers quick turnarounds with measured performance improvements for large and small businesses.
While digital marketing has become the most popular strategy for businesses of all sizes, face-to-face interactions are still a great way to attract leads and increase sales. It’s also a great opportunity to establish relationships and build credibility with potential customers.
In-person communication allows you to build rapport and convey your brand’s personality naturally. In fact, up to 93 percent of communication effectiveness is determined by non-verbal cues.
As a result, face-to-face interactions provide a more meaningful experience for your prospective customer and make them more likely to buy from you. That’s especially true for millennial and Gen Z generations, who are more focused on brands that make them feel connected.
Traditional marketing can be used in formal ways, such as renting a booth at a trade show or speaking at an event related to your niche. These types of events give you a chance to pitch your Knowledge Commerce business and the digital products that you sell to real people, while getting to know them on an emotional level.
Social media is a broad term that refers to a wide range of technologies and applications that facilitate communication and interaction among people. It can include a variety of tech-enabled activities, such as photo sharing, blogging, business networks, video sharing, and virtual worlds.
Originally designed as a tool for users to communicate with friends and family, social media has evolved into a powerful marketing tool for small businesses and larger companies alike. It can be used to promote advertising campaigns, drive traffic to websites and increase sales.
A social media strategy is a long-term marketing approach that includes consistent activity, engagement and content creation. It can also include tracking data that reveals user habits and trends to determine when to post new content.