Facebook has rebranded to Meta, which means that they’ve launched a new tool called Meta Business Manager (formerly known as Facebook Business Suite). This new platform is designed to iron out some of the time-sucking road bumps of social media management.
It connects different assets like ad accounts, pages, and other business-related assets. It also allows you to add team members with various roles and assign them access to different assets.
Meta Business Manager is a digital tool that allows you to manage various online accounts, such as Facebook pages and ad accounts, with ease. It also helps you in managing all your social media activities and firm assets in a single place.
With this, you can set up ad campaigns much more efficiently and rapidly and track your target criteria much more easily. Moreover, you can also set your preference of audience for different advertising campaigns.
Hence, it is a good choice for anyone who wants to use a digital platform that can help them in building a business successfully.
To start using this tool, you need to link your social media accounts and product catalogs to your Meta Business Manager account. Once you have done that, you can grant access to other team members based on their role.
Meta Business Manager is a great social media management tool that's suitable for any size business. It offers a range of features, including tracking your ad spend across multiple platforms and creating custom reports.
Before you can start using Meta Business Manager, you'll need to set up your account. This involves adding a name and an email address. You can choose to sign in with your Facebook account, or you can use a third-party service to verify your identity.
To get the most out of Meta Business Manager, you'll need to add your team members, including employees and advisors. To do this, go to your Business Suite and select the people tab. Then, review and assign people to the best-fit roles. Ideally, you'll want at least two admins, a few employees and one or more advisors. The most important part of this process is ensuring your team members know they're being given access to the best tools to get their jobs done.
Meta Business Manager lets you manage all of your social media accounts, assets, and pages in one place. It also helps you create ad campaigns and run them for your clients.
With time, the number of your firm’s assets increases and you begin to require more tools to work with all these different accounts. You need a tool that can handle all of these things at once.
To get started, first make sure you’re logged into your Meta Business Manager account. Click on the link that says “Business Account” and verify your email address by clicking on a confirmation email.
Once you’ve verified your business account, you’ll be able to add pages and ad accounts.
To do this, your client can share their Meta pixel with you, as long as they know your business ID. After that, you can set up a Facebook Conversions API access token to use with the pixel. Once that’s done, you can use the pixel in your Facebook ads to track conversion events like adding to cart and purchase.
If you need help using Meta Business Manager, you can use the support chat feature on Facebook or contact their customer service team. They can answer questions about ads, payment and account issues.
One of the best features of Meta Business Manager is that you can assign people to manage your accounts and assets. It’s a simple process that makes it easy for you to limit access or give employees more freedom.
Another big benefit of using Business Manager is that it helps you create and manage a Facebook business page, Facebook ads account, Instagram business account and other assets without signing in to your personal page. This mitigates the risk of your business page, ads and settings getting lost or stolen if someone leaves the company.
Having a convenient way to manage your accounts and features is essential. Unfortunately, this isn’t always easy. There are many updates to Meta’s software and tools, which can make it difficult for users to keep up.