11 creatives on how they cultivated their signature style
On building a look that’s uniquely yours.
It’s easy enough to buy into fleeting fashion trends and replicate curated Pinterest boards, but cultivating a truly individual style – that’s tough. It takes years of dedication, listening to your own creative voice while choosing to ignore the popular noise.
There’s something special about those people who bring out their inner uniqueness in their outfits. For me and many other fashion lovers, developing a clear-cut signature style is still a dream. I’m currently in my experimental era, figuring out what I like without the influence of trends and marketing… but I’m not there yet.
For more style suggestions, head to our Fashion vertical.
To help me speed up the process of deciphering my signature look – from trialling a ‘disco ball era’ to tapping into my inner ‘bombshell’ – I asked some of my favourite dressers to explain how they developed their own personal styles.
Keely B, she/her, content creator
I’ve always been into fashion and loved experimenting with it. I said at the start of 2022 it was my ‘disco ball era’. I just wanted to wear what I wanted, and I think I’ve really stuck to that. I had a patch where I was really unsure of my style, but I used Pinterest as a big inspiration. I love to look at outfits and try to make them my own with what I already have.
I’ve also made a big effort this year to shop (almost) exclusively secondhand and small businesses. I love it because I can find pieces that feel really true to me. When I feel comfortable in my style, I try to push myself and style outfits I wouldn’t usually wear. I would’ve been so scared last year to be a ‘skirt over pants’ girlie but now I love it. I used to hate wearing black… I’d always feel uncomfortable in it. Now I love it, I incorporate it [into my outfits] to make whatever else I’m wearing stand out.
Trinity, she/her, model, makeup artist and creative
I love my style. I think it’s fun and unique; vintage but also timeless, I’ve always been very inspired by bombshells. Since I was young, I’ve looked up to icons as my inspiration: my mom, Kimora Lee, Pam Grier, Pam Anderson, Cher, Mariah and Lil’ Kim.
I love the drama, it’s so fun and extra. Big coats, big shoes, big hair – it’s so glamorous to me. So sexy. I try and embody the bombshell mindset with every outfit, whether it’s wearing a rainbow snow set I made with matching leg warmers to the club or a pearl top and Jean Paul Gautier Burlesque Skirt to dinner.
I try to be the most ‘bombshell’ version of myself in each environment I’m in. It’s something I learn from my mother! I have lots of images I save to [help me] when thinking of an outfit to put together… images of old icons and new bombshells. Meg The Stallion is one who allows me to sit in my outfits and know they’re meant for me. Recently, I’ve really started appreciating layering to add more spice to the fit.
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It makes me feel like I’m creating a character. When I travelled, it was really hot so I enjoyed layering differently – more jewellery, colourful shoes and hats. I think my style has no limits – I’ve worn outfits now my kid self wouldn’t have dreamed of. I love the rush of putting together a new fit at the end of the week. I love to push myself with my looks and reach new highs. That’s a bombshell to me – a fox.