Synup Listing Scan
The Listing Scan from Synup is a full audit and review of all of your local listing profiles. Enter some basic information, and the free SEO tool will check your Google listing and other third-party listing sites like Yelp and your local chamber of commerce. Reviews will also show you your reputation.
URL Opener
URL Opener is a fantastic tool for the SEO consultants who want to open Multiple URLs in a single go. One more advantage of using this tool is that we can open bulk of URLs without paying any cost.
BrightLocal
BrightLocal gives small businesses a lot of free local SEO tools that they can use. Here are some of these tools:
Google Review Link and Place ID Generator: Make custom Google review links for customers and share them.
Local RankFlux: Check your rankings every day and see if you think the algorithm has changed.
Local SERP Checker: Do keyword research for your specific area
Local Listings Health Scanner: Look across the web for incomplete, out-of-date, or wrong information about your business.
Free website checker and content optimization tools
Content is one of the most important parts of any SEO strategy. Content is more than just your blog; it also includes metadata, product pages, support articles, and even your homepage. With these free SEO tools, you can analyse your content to make it better at getting clicks and keeping people interested.
Screaming Frog SEO Spider
Screaming Frog SEO Spider is a free SEO tool that checks your website for broken links and other SEO problems that could hurt the user experience and, in turn, your rankings. Screaming Frog will check up to 500 URLs for free and tell you which ones need work. You can pay for more URLs as well.
Yoast SEO WordPress plug-in
Yoast SEO is a free plug-in that can be used with both WordPress and Shopify. It makes it easy to add structured data to the pages of your website. Basically, this makes sure that you use your keyword in the right places, like headings, meta tags, meta descriptions, and so on. Yoast gives feedback on content in real time.
Rank Math WordPress SEO plug-in
RankMath is a plug-in for WordPress that helps both big and small businesses with SEO. You can use a free account that comes with 18 predefined schema types and full integrations with Google Search Console, Divi, and Elementor. Simple SEO audits can also be done. Paid accounts have more features, like the ability to use Google Analytics, track your rank, and get SEO reports.
GTmetrix
GTmetrix is a free SEO tool that checks your website's speed, performance, and structure to see if there are any problems. Sign up for a free account to see videos of your site loading so you can find problems.
HigherVisibility Google SERP Snippet Optimization Tool
The Google SERP Snippet Optimization Tool is a real-time editor that can help you write meta titles and descriptions that are optimised for search engines. As you type text into the form field editor, the free SEO tool will show you how it would look in a real Google search.
TIP: SERP stands for search engine results pages.
Merkle
Merkle also has a couple of free SEO tools that you can use to make sure that the content on your site is optimised for traffic from organic search.
Schema Markup Generator (JSON-LD): Automatically imports your existing meta titles and descriptions and lets you edit them in a real-time visual editor that looks like Google's SERPs. Make sure your website has structured data so you can use SERP features like rich snippets.
Google Analytics
Google Analytics is a powerful tool for analysing websites. It has SEO metrics that give you real-time information about how your website is doing and how well it shows up in search results. Put the HTML code into the code of your website to start using Google Analytics for free.