5 Ways for Accounting Firms to Attract New Nonprofit Clients

  • With the advent of digital marketing, gaining new nonprofit clients for your business is not a daunting task. There are a lot of methods to attract new nonprofit clients. Reach out to your target audience, educate the public, and generate support for your purpose by taking a few simple steps. Searching for nonprofit organizations in Brooklyn, then you are on the right path.


    1- Create high-quality content and lead magnets 

    Many organizations aren't aware of your accounting services, what you can do for them, or even if they need help at all. The first step is to educate yourself. To educate potential nonprofit clients on the benefits of your accounting services, include crucial lead capture magnets such as whitepapers, eBooks, blogs, and webinars. Use particular wording that the organization will be looking for in this article, based on their sector. 


    2- Find your area of expertise

     Take a look at your accounting companies largest nonprofit accomplishments or your most important client. Are there a few industries that keep popping up? Perhaps you collaborate with a few religious organizations or health clinics. Concentrate on the competence of your accounting company and the low-hanging fruit with which you have previous experience. 


    3- Invest in CRM

    When it comes to attracting nonprofit customers, a CRM, or customer relationship management system, is critical. Some non-profits may be ready to purchase, while others may require further nurturing. You can quickly manage and arrange each lead, prospect, and customer using a CRM. Websites viewed, forms filled out, phone calls made, emails exchanged, and information sent is all tracked by these systems. Organize your accounting firm's contacts by stage in the buyer's journey so you can give them customized and relevant material to help them progress through the funnel. 


    4- Request recommendations from friends, family, and coworkers. 

    The more individuals you tell that you're seeking for clients, the more people you'll find who know someone who may benefit from your accounting skills. Because more than 80% of Americans seek referrals when making any sort of purchase, word-of-mouth marketing might be one of your most successful strategies to attract customers. Spread the word about your new business to everyone you know. Make sure to have business cards ready to hand out, too. In exchange, offer to pass out business cards to your friends and family members who are also seeking new opportunities.


    5- Collaborate with other experts. 

    Try to discover if any other experts in your region have teamed with an accounting firm. Attorneys, personal and business investment advisors, and even IT professionals are likely to have clients who want the services that your accounting firm can give. As your company grows, offer to suggest their firms to your customers. You may even browse for well-known accounting companies or, accountant new jersey for collaboration purposes.