Towards A Profitable Future: CPQ Software for Manufacturing

  • Selling technological products with numerous configuration options can be challenging for manufacturing companies. The more complex the product, the more challenging it can be to navigate the customer journey.


    In these circumstances, skilled sales representatives are vital to handling the process. They work closely with customers to identify their needs and configure a product that best suits those requirements.


    Moreover, before determining a price, making a quote, and obtaining CAD files, they also make sure the product design complies with engineering requirements (if necessary.)


    However, there are many drawbacks to the conventional strategy for manufacturing sales. It’s slow, error-prone, and tedious for the customer. Also, it primarily depends on professional sales representatives, who are becoming more scarce in the current labor market.


    This is where configure, price, and quote  CPQ software comes into play. CPQ software for manufacturing is a one-stop digital transformation solution that revolutionizes the sales process for manufacturers. Manufacturing companies can decrease errors and speed up sales by using CPQ software to automate many manual operations connected with complex product setup and pricing.


    This article will discuss the capabilities of market-leading CPQ software and how using such a solution in your company can help you boost earnings. With the right CPQ software, manufacturers can streamline their sales processes, improve customer experiences, and increase their bottom line.


    About Modern Manufacturing CPQ Software

    Are you frustrated with the time-consuming, traditional method of configuring, pricing, and quoting your products? You're not alone. Luckily, modern manufacturing CPQ (Configure, Price, Quote) software has revolutionized the process, providing a range of features that not only automate the process but also improve the customer experience.


    The visual capabilities of modern CPQs are one of the most notable improvements. With 3D visual product configurators, customers can design their dream configurations easily. Thanks to this guided selling feature that makes visual product configurators accessible to customers and salespeople. Plus, product rules ensure that every configuration is optimized, eliminating errors.


    Most buyers, especially digital natives, who make up the majority of decision-makers, like the ability for customers to self-serve provided by the modern CPQ solution. Dynamic pricing calculation in real-time during the configuration process can be displayed alongside the configurator, enabling instant purchases. Buyers can get quotes and prices without arguing with sales representatives.


    That's not all, though. Modern CPQ software for manufacturing interacts with CAD software to generate CAD files automatically. CAD and design automation streamlines communication between sales and engineering, saving the engineering department considerable time. Sales representatives used to hand out illustrations of configurations on napkins that would never be practical. But with modern CPQ software, there's no need for such confusion.


    Modern manufacturing CPQ can produce a variety of outputs for the shop floor with the help of CAD files, including BOMs, CNC cut sheets, and files for additive manufacturing. These documents close the loop between the customer and the final product, enabling end-to-end automation. Without dealing with a sales representative or frustrated back, customers receive products that are properly optimized for their needs sooner than they ever imagined.


    How Does CPQ Software Help Manufacturing To Drive Higher ROI? 

    Emerging Purchasing Experience

    As a complex product manufacturer you have faced various challenges to compete in this market, but CPQ software can help you with this and help you to compete with the B2C world or outperform the competition. CPQ software for manufacturing provides fully immersive buying experiences using 3D, VR, and AR technology. These experiences attract and engage customers and persuade them to spend more.


    Customer-specific data can be incorporated into the configuration process by integrating  CPQ for manufacturing  with CRM. This feature can make intelligent recommendations for upsells and cross-sells, increasing deal size and win rate. Customers will be more satisfied when you provide customized experiences.


    The era of relationship selling is over. Customers want more autonomy, and with CPQ for manufacturing, you can give them an experience they'll love. You can integrate CPQ with your e-commerce to provide a visual product configurator of your product into your website, which helps buyers research and order  products from all over the world.


    Before making a purchase, consumers  do extensive research on numerous manufacturer websites. To stand out from the crowd, you need to differentiate yourself online.  One of the easiest ways to offer a unique and immersive buying experience is using a 3D configuration that can boost your chances of closing more transactions. You can also use 3D visuals in your marketing efforts, broadcasting your digital credentials to the market and increasing the perceived value of your products.


    Effective Quotes

    With real-time price calculation provided by Configure price quote (CPQ) (CPQ) software, customers can make decisions right away and receive rapid feedback. Customers are more likely to purchase when they can get a quote quickly and easily and feel like they're in the driver's seat.


    However, the capabilities of contemporary CPQ software go well beyond that. It prices not only quickly but also shrewdly. With the ability to change prices on the fly in response to various internal factors such as inventory levels or external factors like competitor pricing, you gain the agility and flexibility needed to maximize margins from every deal.


    For illustration, when you have an excess of a particular product in stock, you can cut the price to boost sales and free up space in the warehouse. On the other hand, if a competitor is offering a lower price on a similar product, you can adjust your pricing to stay competitive and win the business.


    Boost Sales Cycle

    Nowadays, speed is essential in the hectic corporate world. Buyers are searching for quick, practical solutions that enable them to make decisions right away, and the manufacturing sector is no different. Gone are the days when buyers had the time to wait weeks for a quote or were willing to engage in lengthy email exchanges. They demand immediate fulfillment right now!

    Incorporating CPQ, a powerful technology that can instantly provide buyers and prospects with all the information they require. Whether it's a configuration, price, quote, 3D render, CAD file, or any other relevant information, CPQ for manufacturing can deliver it instantly.


    Using CPQ, your business can operate at the pace of today's competitive business environment and get ahead of the competition in the quotation line. You can win more business and reduce costs by providing fast, accurate information to prospects and buyers.



    The recruitment process in the manufacturing sector is generally very challenging. The Great Resignation, a phenomenon where many employees are reconsidering their career paths, has led to a shortage of workers in this sector. Subsequently, The existing manufacturing workforce is also aging rapidly since the baby boomers are about to retire. Unfortunately, younger generations don't find manufacturing an attractive career path, exacerbating the labor shortage.


    Additionally, it's becoming commonplace for everyday items like toasters and toothbrushes to be interconnected with the internet of things which necessitates the knowledge of both digital technology and the mechanical aspects of the products. This requires additional training and expertise, which can be challenging for older people and companies with limited resources.


    However, the great thing is that CPQ can help with the manufacturing industry's workforce shortfall. CPQ streamlines and simplifies all engineer-to-order workflows. CPQ reduces human error and speeds up production by automating shop floor, engineering, and sales operations. This improves efficiency, throughput, and scalability.


    CPQ can be scaled up or down following product demand, unlike expanding the workforce, which lowers operational costs. Automating tedious and repetitive tasks frees up valuable time for employees to focus on more complex and creative work, leading to greater job satisfaction and higher-quality output.


    3 Best Outcomes

    1. CPQ  is a one-stop solution for revolutionizing the sales of manufacturers who sell complex configurable products. It automates configuration, pricing, and quoting, reducing errors and speeding up the sales cycle to serve more customers for increased profit.
    2. By employing 3D, VR, and AR technology, modern manufacturing CPQ software enables realistic purchasing experiences, which entices customers to spend more. 
    3. Dynamic pricing in real-time enables immediate decision-making and the ability to adjust prices on the fly to maximize margins.
    4. Technician procedures are streamlined by automation, which requires less human labor overall. It can be scaled up and down in line with demand, reducing operating expenses.

    For more details, you can check KBMax CPQ Software Reviews & Ratings | 2023.