Is just having a website good enough for today's business environment? I was having a conversation about my design business with a prospect. To provide some background to the situation my target market is small to medium size business clients. This was a good prospect a consumer service company that has created a good brand for themselves in the local Market. During the discussion I found he paid a few thousand dollars to have his website designed eight years ago. He was happy web design charlotte nc to have received that type of mileage out of his website, as if it was a car. This is a familiar situation with most of the clients I talk with. People are afraid of things they do not understand, having a website is no different. Let's look a three critical elements to a website and breakdown the insecurity:
1. Design/ Functionality
2. Content
3. Promotion
Design & Functionality:
A website should be designed with a goal in mind. The design and functionality should influence the user experience provide them an intuitive path to take action. Every company has different agendas for a website but having a well designed and user friendly site is step on in the right direction. Unless your family member has a design business or experience managing other websites I would stay away from using the family labor pool. Finding a web design company that can be held accountable is a better use of resources.
Content:
You should not abandon your website once it is launched. Integrating social media tools to help drive relative content is one way to keep a website fresh. Providing customer testimonials, case studies and press releases. Stay away from posting a Christmas promotion on your site until July 4th. Everything needs to be updated and managed by you, somebody in your organization, or your web design company.
Promotion:
A well designed and content rich website will provide you better promotion success from organic search engine results and capturing clients that act on a mailer or an advertisement you send out. Building a website with SEO incorporate in it is like building a green home, it is harder to convert an old home into a green home than it is to build an energy efficient house from the start. Every business needs to promote the business, the web is a great tool to convert those leads to prospects.
Bunga Web Design in Charlotte, NC specializes in innovative graphic design, web design, internet marketing, e-commerce, print and identity design, combining brand standards with the talent of our designers and developers to create visually stunning, effective and engaging websites. Whether you are creating a new website, re-design a current one, promote your business online, or a complete corporate identity design. Each time a prospect sees your business online you can be confident that your website Is supporting your business goals.