Content that everyone can understand

  • Any content should be understandable to everyone. However, it all depends on the form in which it is presented. One of the most acceptable forms is text. Fortunately, in this age of technology, it is possible to "translate" information from one format to another.

    If you provide information in audio or video format, that's great. After all, you're creating unique, interesting, useful content. However, you need to make sure that the information reaches every user and is useful.

    One easy way to do this is to convert video or audio to text. This method is called transcribing, and the result is called a transcript. You can do this at

    Of course, transcribing is useful not only for information and service providers, but also for other users: students, managers, journalists and other categories. For example, if you record audio at team meetings, customer interviews, commercial calls, or webinars, there are five really good reasons to convert audio to text.

    The top 5 reasons to convert audio or video content to text:

    Discoverability (SEO) - transcripts make audio searchable and help more people find your content through searches. By doing so, you will increase the number of reposts on social media. The more people find your content, the more people will share it. Delight your audience - By offering more than one way to use your content, your users can choose to listen on the go or read at work, on the subway and elsewhere.

    Audio is a great form of communication, but transcripts amplify the effect. The amount of recorded content has increased dramatically over the past decade. Thanks to a growing selection of audiobooks and an expanding library of podcasts, people rarely listen to nothing. Everyone can find information that will be useful to them. But it is not always possible to hear everything we need, as we get most of the information not in a quiet, relaxed environment, but, say, in transport.

    Here are some common times when a person may prefer to read rather than listen:

    - if he's hard of hearing

    - when the user does not have an excellent Wi-Fi connection

    - at work

    - when available

    - in the absence of headphones, etc.

    The thing is, if you're only producing audio content, you're probably missing out on a large potential audience.

    1. Convert audio to text to make it more accessible

    Accessibility - with text, anyone can read the data you want to convey to them in any setting. In addition to those who simply prefer to read rather than listen, there are those who are hearing impaired. This means that a significant proportion of the population is dependent on transcripts, which provide them with the only opportunity to consume and understand the content you provide and create.

    If you provide detailed transcripts to your audio or video files, you are proving to your users that each one is important to you. It's a simple step that will let your listeners know: "I care about your needs and have published this transcript just for you, to meet your needs and solve problems."

    2. Convert audio or video to text to improve visibility and SEO

    Transcription makes content searchable. You want the user to go to your page when they type a question into the search bar, don't you? After all, you have tried to create content that will be useful.

    That's why make sure that search engines see your pages. There are many articles on what your content needs to be so that the same Google can see it. Use a guide to do this.

    One of the main rules is the availability of transcription. Sure, search engines are smart, but not smart enough to view or listen to video or audio. So you should help them by transcribing the files into text. This will help draw the attention of the audience to your content, which otherwise would not recognize it. You will help students, employees of various firms, journalists and other users to find your information useful to them.

    3. Converting audio to text to repurpose content

    Audio recordings serve as a source of inspiration for content creators seeking to maximize their content creation efforts. Breathe new life into recorded content by transcribing it and turning it into something new. Here are some ways to repurpose recorded content

    Turn it into a blog post

    Have you spoken at a conference? Hosted a webinar? You should definitely turn what you say into text format. This data will be easier to use and share with other users. Not only can you help others, but you can become a leader in providing information on a particular topic.

    Simplify information with infographics

    Have you recorded a new podcast episode or part of a webinar? Not everyone has time to listen to an hour-long segment. Offer your listeners an alternative and break down the key points of the episode into an infographic. That is, transcribe the video or audio, mark the main points on the timecode and put everything online. In this way, people can listen to or watch the moments at once, which will save them time.

    Include text in email newsletter

    What is said is not always remembered. After an important meeting, you can order a transcript. You can use it to highlight the most important points, which can then be sent out in an email newsletter. Users will be able to apply the data to their business. In this way, you will make sure that all the important information is communicated to the users and has the necessary effect.

    Make that a guide

    Does your company conduct regular training sessions? Record these sessions, including frequently asked questions. Transcribe, format this recording and send it to your colleagues as a resource and reminder of the training rules. You'll save a lot of time for individual explanations to each client.

    Get more feedback

    Make it easier for your listeners to share your ideas by incorporating social media quote opportunities throughout your content. It is unlikely that someone will take the time to accurately type a quote based on your audio recordings. However, it is likely that they will copy and paste the quote they see in the transcript to share with their followers. You will become a more recognizable and authoritative content provider.

    4. Convert audio to text to increase the number of users

    An important rule to keep in mind is that the more people find your content, the more they will share it. As mentioned above, it is very unlikely that people will take the time to transcribe ideas from your recordings and share them with their subscribers. Worse, by not offering listeners a proper transcript of your audio, you run the risk that they will misquote you, misrepresenting what you say.

    Don't limit yourself to just one platform where you publish, make your content more popular. Back up all your audio recordings with relevant transcripts. This is not only good for you and your popularity, but also for your audience.

    5. Convert audio to text to please your audience

    When it comes to publishing content online, it's important to please your audience. Audience-focused content is offered in a way that your readers, viewers, or listeners prefer. Offering more than one way to use your content, your readers may choose to listen on a run or read at work.

    Thus, content transcription is one of the most important parts of any activity.