On-Page And Off-Page SEO: Which Is More Effective?

  • off page seo services When doing Search engine optimization, a webmaster must know what SEO tools and methods are most effective to be able to focus his or her attention on these methods and tools. Knowing which methods will help a website the most to get to its desired ranking in search engine results for selected keywords will help the webmaster or the SEO specialist in prioritizing the techniques that yield the best results.

    If you are new to the SEO industry, you may be wondering why SEO is getting a lot of attention. SEO or search engine optimization is the practice of increasing the online presence of a website or a blog by making it rank higher in search engine results. In the past, many websites have been practicing the type of SEO that is not favorable for the readers; also known as black-hat SEO. Google made some changes in the past year to improve its service to people who are using their search engine. That decreased the effectiveness of black-hat SEO and has made the industry change for the better.

    To know what types of SEO software and techniques are effective, you should be familiar with the classification of search engine optimization techniques. The two classifications of SEO are on-page and off-page SEO.

    What is On-Page SEO?

    On-page SEO consists of the techniques that are used in the target website itself. If you have a website and you want it to rank higher in the search results of your selected keywords, you should begin working with making your website easy to use for the visitors. Some of the techniques that you should do include adding of relevant contents with highly targeted keywords, improving of website navigation and addition of the different types of meta tags. There are other things that you can do to improve the usefulness of your website but these three are the ones most commonly used for SEO.

    What is Off-Page SEO?

    Off-page SEO on the other hand, includes the techniques that are employed using outside influence to improve your website's ranking in search engine results. The most controversial of the off-page search engine optimization techniques is the farming of inbound links. In the past, having many links leading to your website and contents, received a lot of weight in search result ranking. The recent updates however, changed all that and those who have abused this type of SEO have been penalized by getting ranked lower. Other types of off page SEO are building up your Google authorship in selected niches and doing guest blogging.

    Which One Should You Focus On?

    In the beginning, you should first establish your website's usefulness. Search engines generally want to recommend websites that are genuinely useful to their users. This means doing a lot of on-page SEO in the beginning. If you are doing your, on-page SEO right, people will begin to notice your content and you will begin to get some genuine off-page SEO. You should enhance your off-page SEO when you are completely satisfied with the usefulness of your website.

    Here are some ways to use an off page SEO plan to drive traffic to your business website. First of all, make sure you get on page SEO together before doing this.  That's important.  Okay then, the very first thing you need to do is to get on every social networking site possible.  This is the #1 hottest thing that everyone is using today, so get on Facebook, MySpace, LinkedIn, and any other social networking page you can find.  Network and send messages to people about life and about your business.  Link and get traffic.  The next most influential thing you can do is to blog.  Make sure you include helpful content.

    More ideas include joining forums that relate to your field and actively participate in them.  Put your website link in your signature too.  That is part of your off page SEO plan.  It gives you backlinks which helps your site appear more credible to the search engines.  A very simple, but often overlooked, part of marketing your website includes submitting your website to search engines.  Go to the big guys.

    Article directory submission is one that many people are still effectively using today.  Most are free, so submit away!  Social bookmarking is another one.  This is a much newer service, but it is a great combination of social networking with bookmarking and rankings.  Link exchange is always a good way to get your site out there.

    Link baiting is another important part of a good off page SEO plan.  Do it for others, and let them do it for you.  Share photos too!  You can post them on sites like Flickr, Photo bucket, and Picasa.  Video promotions are a great way to get viral working in your favor.  Get some expert opinions or other valuable information.  Let it spread.  Press releases are another helpful part of SEO.  Get that out there too, and you will find that when people search for your service or product, they can find your press release too.  Some other potential sources of good SEO placement include internet classifieds, answers websites, yellow pages, local listings, business reviews, and document sharing.

    When it comes to developing a good off page SEO plan, the important thing is to get your website's URL out there, and do it in a good, helpful way for people.  That is truly the key to successful SEO planning off your site.  Go out and find places that will work for your business type, and promote where you can.  Be helpful.  Be original.  Be interesting.  These things will help grow your business.

    I have covered a number of ways to begin your off page SEO in this article but there are many more things you can do to increase your traffic to your website and improve your overall Search Engine Ranking Position

    A lot of online and offline businesses are trying to figure out how off page SEO can help them rank higher in the search engines. On page SEO is a well known factor of search engine ranking success, but most people are not aware of the value offered by proper off page SEO. The off page factors of your website may be the most important factors that determine whether or not you will outrank your competitors for your targeted keyword phrase.

    So, what exactly is off page SEO? Well, it is everything that is not on page SEO! These are other factors besides your website content, title tags, on page keyword density, H1 & H2 tags, etc. that can drastically influence your search engine rankings. A quality link-building campaign is the absolute backbone of an off page SEO campaign, which is why building high quality backlinks has become such a popular topic in many SEO circles.

    off page seo services So, how do you build high quality links to your web pages?

    Well for starters, you can write articles and submit them to popular article directories. You can write one high quality article, and submit it to hundreds of different directories. While many of these directories will not produce traffic to your website themselves, backlinks from high PR article directories are seen as very credible "votes" for your website or blog.

    At the end of your articles, you will be able to include a bio box or author resource box. You don't promote your product or service within your article, but "sell" using your author resource box. I have personally written over 800 articles online, and all of them have linked back to a various web property of mine. Just make sure that when you submit your articles to these high PR directories that you include your link in keyword rich anchor text. This means that instead of your website reading "yourwebsite.com" it would read "your keyword phrase" and link to your website. This is a powerful little off page SEO tactic that I do not see many people using.

    In addition to writing high quality articles and syndicating them across the web via article directories, you can join a forum with your niche and create a signature file. A signature file appears at the bottom of each one of your forum posts, and as a result each post that you make counts as a link back to your website. I use forum marketing on a daily basis, because it kills two birds with one stone. You can get high quality links to your website, and you also get referral traffic from the forums themselves.

    A third way to build high quality links into your website is blog commenting. You can find the most popular blogs in your niche, and add comments to each post on the blog. Make sure that you do not spam the blog with worthless content! Instead, write intelligent blog posts that contribute value to the blog community. One great tip with blog commenting is to find blogs that use the keyword luv command. This allows you to place your keywords in anchor text to link back to your website. This is very important, because as we discussed earlier backlinks that have the keyword phrase in anchor text are highly valuable.

    There are a variety of ways to get high quality links to your website, and this is by far the most vital aspect of off page SEO. The off page search engine factors are just as important as your on page SEO, so you need to make sure that you have everything in order with regards to both aspects.

    SEO is a very competitive field, because ranking highly in the search engines for your targeted keywords can give you a tremendous advantage over your competition. In order to do this, you must have both your on page and off page SEO optimization factors in order. If you have both of your bases covered, then you will see high rankings and more revenue for your online or offline business!

    Do you want to take your business to the next level with serious SEO marketing?