Content plan for social networks: how to create

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    Few people plan their content, and many do not know how to do it at all.  So let's explore this issue.

     

    Write out all the significant dates for you and your field (brand birthday, 1000th post)

    Allocate space for headings. If you don't have them yet, now's the time to come up with them! These could be posts with useful or engaging content.

    Make a list of at least 10 problems your potential customers may be experiencing, and schedule sales and expert posts on those topics.

     

    Analyze your competitors' pages and accounts in related topics. Find what went best for them, and use those ideas for your content.

     

    Include posts that will touch your audience emotionally and rationally (for example, if you have a children's clothing store: rational posts could be about what items you should upgrade to get your child ready for school or daycare, and emotional posts could raise the question of who gets more excited about upgrades - the kids or mom).

     

     

    Categorize your post ideas into three categories: informational, entertaining or selling, and create a publishing schedule.

     

    Why is a content plan IMPORTANT?

     

    Because it helps you stay on track and publish not everything, but only what will lead you to a specific goal (sell N number of products ( For example, you tok essay writing service. What is the best way to advertise for it? You can talk about it on your blog. When your level of professionalism becomes high such advertising will not be necessary.
    , services, gather a group for training, etc.)