How to make money on a mobile game

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    Creating a mobile game is the ultimate in IT development. In order to make a cool product with a masterpiece idea, you need three things:

    1. a bombastic idea.

    2. Money (investor)

    3. mobile game development that is guaranteed to create a powerful product - with cool graphics, a compelling script, great gamer engagement mechanics

    It is necessary to think thoroughly about monetization strategy. Developing a mobile game is an investment project. And we have to know BEFOREhand how we are going to earn on the future product.

    So, while the cherished trio "idea+money+team" reaches the right form, we estimate future monetization.

    And here is what is useful to know. The freemium (free+premium) business model dominates in the game industry today. It assumes that the user can download the game for free, but he will have to pay money for "premium", that is, for more features and unlocking a variety of content.

    Interesting fact: there are 3 million applications on Google Play, and only 3% of them are paid.

    So it's likely that your mobile game will also be conditionally free.

    How to make money from it? There are 4 most popular ways:

                    - In-game advertising.

    The temptation to run straightforward ads in your game is high, and many succumb to it. But this is a slippery slope. Advertising usually irritates players and can even alienate them. Intrusive advertising has brought down the ratings of many hypercasuals. The game should not look like a ruthless tool for making money for users.

                     - Rewards for viewing ads.

    Players are not required to view ads, and offer to do so in exchange for some kind of reward (game coins, extra life). This is a more humane approach. Risks, that gamers refuse to play, reduced.

                    - Built-in purchases.

    The player pays for additional features and content expansion. This is the most common monetization model among mobile games for sale. Yes, in-game purchases can spoil the excitement of the game too, but still it is a more acceptable way compared to ads. And let's not forget that gamers can use in-game currency for different purposes.

                     - Monthly subscription.

    Each month, a small amount is deducted from the user's card linked to the account in the store. For this, the player gets access to bonuses. So far it is not a very popular way, but experts predict a bright future for it:)