How PIM Improves Data Governance

  • Product information management (PIM), is a system used in companies to improve the quality and productivity of manufacturing plants. The term was first used in the United States in the early 1970s and became one of the key development goals for software design and manufacturing in the country. Today, PIM has developed into a variety of tools that are used across different industries.

    How PIM Improves Data Governance

    In simple terms, PIM allows users to store, sort, manage, and update detailed product information across multiple channels. PIM tools also centralize product-specific data, streamlining the process of tracking and updating precise data across different channels. For example, some PIM systems allow users to access, track, and edit their products regardless of the distribution channel. Product information can be shared between various channels with minimal effort and risk. Some systems, like Salesforce, automate the entire PIM process while others require minimal training for staff to perform common tasks.


    As an example of how PIM differs from standard product information management solutions, Salesforce's built-in PIM solution has been designed to work seamlessly with partner companies' channel plans and business processes. This way, Salesforce maximizes channel partners' ability to optimize their channels, leveraging its own solutions to help partner companies maximize their own businesses. The result? Both partner companies are better served, both financially and by improving the overall performance of their respective businesses.


    Another example of how PIM helps ecommerce operations is how it can help its customers. Today's online customer buying model makes it possible to quickly and efficiently search and purchase a wide range of products across multiple channels. A PIM solution, by streamlining the process and providing information from multiple sources, allows ecommerce marketing teams to find the right products quickly, without having to rely on outside sources that might not have the same information as the primary channel. Also, by allowing ecommerce marketing teams to quickly search and view product information from all sources, PIM provides a venue through which ecommerce retailers and marketing teams can share, coordinate, and distribute all relevant data across multiple channels to the appropriate audiences.


    To make sure that all channels, products, and business processes to align with one version of a product information management solution, all business processes must use the same single version of universal build, deploy, and track workflows. The latest Workflow Effect technology enables single version publish, deploy, and track workflows across multiple channels and multiple business processes. Single version workflows also ensure that all data can be accessed and analyzed across multiple applications and multiple devices.


    In short, a new era of product information management is one that bring together product development, business processes, and suppliers in a way that allows for better collaboration, efficiency, cost savings, and improved data governance. Workflow products such as PIM solutions enable ecommerce merchants and suppliers to eliminate costly channel management processes, while reducing overall logistics costs. In the end, these savings can be realized by reducing inventory-carrying costs, optimizing manufacturing and supply chain procedures, and increasing company profits.