Recent Entries

• Your Current Lead Scoring System Is Broken

  by devid smith March 31, 2021
  As much as 68% of B2B marketing agencies have an existing lead scoring system in place. But according to recent surveys, only 40% of them get any value from it. This will be painful to hear but the lead scoring models that have gained global popularity in the B2B marketing circuit are inherently fla...

• How to Shorten the B2B Sales Cycle?

  by devid smith March 31, 2021
  Aren’t you way too familiar with sales reps chasing after cold or under qualified leads who take a long time to say, “No” and then lose out on better opportunities with warmer or highly qualified leads? Well, marketing and sales efforts are often misdirected on the wrong targets dr...

• Ways to improve B2B Marketing

  by devid smith August 30, 2020
  B2B marketing strategies require careful planning and defined strategies in order to make the campaigns successful. The digital market is constantly changing and technology is being upgraded every now and then. It is not easy to keep up with such a rapidly chan...

• Why recruiters need Marketing Automation?

  by devid smith August 27, 2020
    To survive in the market, it has become essential for every business to become tech savvy, develop personal and strong relationships with clients, provide with personalized experience, all of which is undertaken by marketing automation. Human touch is absolutely important for any business t...

• Critical Components of Recruitment Marketing

  by devid smith August 17, 2020
  Recruitment Marketing is a methodology or a series of methodologies and tactics that allow a business to attract the right kind of candidates for their organisation. The job seekers attracted are the ones who are in true sense the most potential candidates for ...