TikTok is a social network and video maker all rolled into one.
The peculiarity of the application is in a fairly simple video editor, which, nevertheless, gives users many interesting options (add stickers, activate special effects, use filters, and so on).
The maximum video length is 60 seconds. But, as a rule, videos from 10 to 15 seconds are most popular.
Users can “react” to the video by capturing their reactions while watching, or use the “duet” format (shooting side-by-side video along with existing content). Duet videos are often used in challenges and competitions. Users can also interact with the content, like the video, leave comments, and send messages to other users in the app.
Basically, TikTok is designed to promote short video content, so when you log in, the recommended video will start playing immediately - always with sound. You can also follow other users to keep up with their updates, or use the search function to find videos of a specific topic.
The application is not intended only for individual users. Some media companies use app ads to create shorter "shows", many celebrities run channels on TikTok, and brands run ads, actively participate in challenges and create their own.
The app is available in over 150 countries in 75 languages. As noted on the official website, so far, TikTok is popular among generation Z and millennials. However, at the same time, "TikTok is a place where everyone feels welcome and can always join."
TikTok is available on the App Store or Google Play. You can also log into your account from the desktop version. After downloading the application, you can create a new account or use your existing Facebook, VK or Google accounts to log in.
The account can be made private. In this case, other users will not be able to find it in the recommendations and watch your videos. In the settings, you can also specify how long you are willing to spend in the application: 40, 60, 90 or 120 minutes.
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