Why track calls from the site and advertisements

• Posted by Porest Pompa August 28, 2022 Filed in Arts & Culture ##call #cheap call  163 views
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  What difference does it make where the client came from if the sale was made and most of the calls to the company tend to be on business?

  Now let's simulate a typical situation for a company with a monthly advertising budget of $ 1,000 or more, working in the field of furniture for children. Here's how things work without call tracking.

  The lion's share of the budget goes to placing ads on Google Ads and GCM, another part goes to work with bloggers and thematic media, and also to buy advertising space on billboards near a large new residential complex. Calls are coming in regularly, orders are coming in, and despite fluctuations in demand, the company's income is stable and there is money for advertising. The ratio of the distribution of the budget for advertising sites is unchanged, as well as the sites themselves, on which the company is located for the second year. But there is one caveat.

  Even the coolest marketer will not be able to answer such questions:

  how many calls come from each of the advertising channels;
  what is the cost of attracting one new client from different advertising sources;
  what is the average customer check for each advertising channel;
  which advertising source brings more targeted calls;
  Which ads on Google or creatives on the Display Network are the most successful.
  Most likely the analysis goes like this:

  there are statistics of clicks on advertisements in Google - transitions to the site;
  there are statistics on the goals achieved on the site (online purchase or call);
  there is the total number of transactions made per month, the average bill for all buyers and the average cost of attracting a new client - the total budget is divided by the sum of calls, online orders and closed transactions.

  Already a month after connecting call tracking, you can analyze the effectiveness of advertising channels in great detail:

  how many calls came from each advertising source;
  Which ad groups in Google were the most effective;
  what percentage were targeted calls;
  what is the cost of a lead;
  what is the cost of a new client.

  
  And then it turns out that up to 30 calls a month come from the billboard, and 2-3 calls from bloggers for advertising. One of the banners in the Display Network generated 1000 clicks and only 10 calls, but all of them were targeted and with the highest check. And here the most interesting begins.

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