Recent Entries

• Why Every Marketer Needs a Google Ads Reporting Tool

  by Richard Thompson Tue at 4:40 AM
  The process of running Google Ads proves simple to execute, yet businesses face their biggest challenge when it comes to finding which aspects drive their success. The system has multiple data points spread across its dashboards, which create an overwhelming experience through its metrics, and its r...

• Why Every Agency Needs a Google Ads Reporting Tool

  by Richard Thompson Feb 3
  Marketing agencies today manage multiple ad accounts, platforms, and clients simultaneously. Reporting work consumes almost all operational resources, which campaign optimization requires. Teams experience productivity decreases because of manual data collection, spreadsheet use, and last-minute cli...

• Why Clear Reporting Is the Missing Link in Google Ads

  by Richard Thompson Jan 31
  Campaigns that operate without proper visibility of their results will spend their entire budget while losing potential revenue opportunities. Online advertising generates significant expenses for businesses because they do not know which factors create actual outcomes. The separate dashboards displ...

• How Marketing Agency Reporting Automation Improves Efficiency

  by Richard Thompson Jan 29
  Data serves as the fundamental element that drives all marketing choices, yet manual reporting processes create delays for agencies. The process of extracting data from various platforms and constructing spreadsheets, plus developing reports that clients will view, takes away essential time that sho...

• The Real Value Behind Facebook Ads Reporting Automation

  by Richard Thompson Jan 27
  The process of running paid campaigns starts out appearing simple, but transforms into complex work when advertisers need to evaluate their actual results. The advertisement process creates an overwhelming amount of data, which includes clicks, impressions, conversions, and costs. Many teams spend h...