Jasper Colin

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  • FGD (Focus Group Discussion) to Get in-depth Data for Enhanced

    by Jasper Colin September 29, 2020
    A focus group discussion ( FGD ) is a type of qualitative research which provides an extremely useful mean of collecting and analyzing data for business to business marketing research and consumer research. It helps in understanding consumers thoroughly and provides in-depth data that isn’t al...

  • In-Depth Interview to Gain Rich Data with Enhanced Busine

    by Jasper Colin September 22, 2020
    The in-depth interview (IDI) is a qualitative research method where intensive individual interviews are conducting to garner information from one respondent, either in person or over the telephone/Internet. IDI market research is the best way for business-to-business (B2B) research encounters to loo...

  • Advanced Sentiment Analytics to Identify Customer Sentiments

    by Jasper Colin September 1, 2020
    Sentiment analytics takes open-ended responses and interprets it to identify customer sentiments towards products and services. JCR Senti-meter helping businesses to understand the social sentiment of their brand, product, or service while monitoring online conversations and whether it is positive, ...

  • Brand Analytics to Win Your Customers

    by Jasper Colin August 18, 2020
    Your business brand differentiates you from competitors and builds credibility & foster loyalty among consumers. Brand analytics helps organizations to better understand how a brand is performing online—how a brand is perceived and received, also it is used to measure public reception and reco...

  • Optimize the ROI of Business With Marketing Analytics

    by Jasper Colin August 6, 2020
    ROI is the most important factor of any business and marketing analytics play a crucial role in measuring, managing analyzing data to determine the ROI of marketing efforts. Marketing analytics gives you detailed insights of ROI and helps you understand the impact of campaign effectiveness, maximize...