Recent Entries

  • The Power of Data-Driven Marketing Campaigns for a New Year

    As the New Year approaches, businesses across industries gear up to capitalize on consumer sentiment, trends, and spending habits. In an increasingly competitive market, traditional marketing methods are losing their charm. Enter data-driven marketing campaigns, the new-age solution that promis...
  • Quantitative Market Research in the Healthcare Industry

    In the ever-evolving landscape of healthcare, decisions must be backed by accurate data and actionable insights. Quantitative market research in healthcare emerges as an indispensable tool, empowering stakeholders with numerical data to make informed choices. From understanding patient pre...
  • Boost Customer Loyalty with Market Research This Thanksgiving

    Thanksgiving marks the beginning of the holiday season, a time when customers are in full shopping mode, driven by seasonal deals, gifting traditions, and festive vibes. For businesses, this season is not just an opportunity to boost sales but also a chance to build lasting customer loyalty. By leve...
  • Black Friday Marketing Through the Lens of Market Research

    Black Friday is not just a day—it’s a global phenomenon that transforms consumer behavior and reshapes retail landscapes. As businesses gear up for this massive shopping event, leveraging market research insights can provide a competitive edge. By understanding the pattern...
  • Thanksgiving 2024: Celebrating Partnerships and Growth

    Introduction As Thanksgiving 2024 approaches, it’s the perfect time for businesses to reflect on their achievements, express gratitude for meaningful partnerships, and prepare for a prosperous year ahead. At Philomath Research, a leading primary market research company, Thanksgiving is not on...