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Archives

Recent Entries

Advanced B2B Market Research for Long, Complex Sales Cycles

by philomath research July 16, 2025

Have you ever wondered why your B2B lead goes cold halfway through the sales cycle—despite multiple positive conversations? Or why does your best-performing sales strategy work wonders with one decision-maker but fall flat with another from the same company? If these questions sound familiar,...
Primary Market Research: New Ways to Gain Deep Insights

by philomath research July 7, 2025

How well do you really know your customer? Imagine launching a product after spending months developing it, only to find it flop in the market. Not because it lacked quality—but because the insights that guided its development were outdated, surface-level, or simply misinterpreted. ...
Why Customer Research Matters: Enhancing Experiences and ROI

by philomath research May 21, 2025

Have you ever wondered why some brands seem to anticipate exactly what their customers want, while others keep missing the mark?Why do certain companies consistently earn customer loyalty year after year, while their competitors struggle just to keep people interested? Here’s the truth: it&rs...
Crafting Effective Online Surveys for Accurate Market Insights

by philomath research May 19, 2025

Why do some online surveys grab people’s attention instantly, while others get ignored or abandoned?Why do certain brands walk away with goldmine insights, while others end up buried in vague or contradictory data?And how can your company make sure its online surveys truly deliver the market i...
B2B Market Segmentation Strategies for Growth and Success

by philomath research April 24, 2025

Introduction: Are You Speaking to the Right Business Audience? Picture this: You’re at a bustling trade show, surrounded by potential clients. Your product is exceptional, but are you showcasing it to the right audience? At Philomath Research, we’ve observed that even the most inn...

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