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Archives

Recent Entries

Exploring Factor Analysis in Research: Key Types and Examples

by philomath research September 10, 2024

Introduction In the realm of market research, data is the driving force behind informed decision-making. Understanding the underlying patterns in data is essential for researchers to make sense of complex datasets. Factor analysis is a powerful statistical technique used to identify underlying rela...
8 Strategies to Online Survey Results from AI Manipulation

by philomath research September 3, 2024

Introduction With the rapid advancement of artificial intelligence (AI) and machine learning, the reliability of online survey results is increasingly under threat. AI-driven bots can easily manipulate survey data, leading to inaccurate insights and flawed business decisions. For primary market res...
8 Essential Tips for Securing Your Online Survey Results

by philomath research August 22, 2024

In the realm of primary market research, online surveys have become an essential tool for gathering valuable insights. They offer efficiency, cost-effectiveness, and the ability to reach a wide demographic. However, the integrity of online survey results is paramount. If survey data is compromised, ...
Incidence Rate in Market Research: Its Importance and Impact

by philomath research August 21, 2024

Introduction In the world of market research, the term “incidence rate” plays a pivotal role in determining the success and accuracy of a study. However, it often remains an underexplored concept, especially among those new to the field. Incidence rate, in essence, refers to the percent...
Best Practices for Effective Customer Loyalty Surveys

by philomath research August 14, 2024

In today’s highly competitive market, customer loyalty is a critical factor in the success and longevity of any business. Loyal customers not only provide a steady revenue stream but also act as brand advocates, helping to attract new customers through word-of-mouth and positive reviews. Howev...

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