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Archives

Recent Entries

Choosing a Company Name

by Vick P January 13, 2019

Choosing a Company Name By: Michael Harris When forming a limited company the name of the company can be an important decision. Some people may choose the first name that they think of and others may select a ready made company for speed or because they like a particular name. However, man...
Logo Design and Branding - Points to Remember

by Vick P January 12, 2019

Logo Design and Branding - Points to RememberBy: Ray SmithA good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude...
Corporate Branding - Will they remember you?

by Vick P January 12, 2019

Corporate Branding - Will they remember you?By: Tyson FenechIn today's market selling quantity seems to be the rule of the day. Slap together something quick and don't worry about what flies out the door, it doesn't even matter who the purchasers are.Companies who focus on branding will stand out am...
Branding - MSN fails to keep it Straight

by Vick P January 12, 2019

Branding, Branding, Branding - MSN fails to keep it StraightBy: Rob SullivanSometimes you see promotions come along and you wonder: did they just do that? The current MSN promotion called msnsearchandwin is a prime example of this. Not only do they use "black hat" or at least "questionab...
Coca-Cola: The Power of a Brand

by Vick P January 12, 2019

Coca-Cola: The Power of a BrandBy: Bob ZurnThere are few images as recognizable throughout the world as the Coca-Cola brand. Travel to the furthest reaches of the globe and you will probably encounter it on a clock or a sign, if not on the drink itself. Marketers today look to the Coca-C...

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