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Archives

Recent Entries

Take proper control of your company web site

by Vick P February 16, 2019

Take proper control of your company web siteBy: John Philip I recently carried out a web-site review for a solid and successful company. It had followed most of the 'rules' for getting high traffic, but had somehow missed the mark. I suspect that a large number of visitors found the site unconvincin...
Positive language for a positive response

by Vick P February 16, 2019

Positive language for a positive responseBy: John Philip The vast majority of business literature is boring. This applies to printed and web writing alike. It is sometimes tempting to inject a bit of light-heartedness into the text, but it is a dangerous game.Some time ago, I edited the marketing ma...
Winning Customers Over the Phone

by Vick P February 16, 2019

Winning Customers Over the PhoneBy: Lydia RamseyDo you sometimes wonder where your customers have gone? In a study by the International Customer Research Institute, individuals gave the following reasons for becoming "non-repeat" customers:1 percent died (makes you wonder how they responded)3 percen...
About Logos

by Vick P February 16, 2019

About LogosBy: Vukan KaradzicWhat makes one logo better than another?Simplicity.A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects. A logo is we...
Give 'em a Taste

by Vick P February 16, 2019

Give 'em a Taste (and they'll likely come back for more)By: Alicia ForestI'm sure many of you are familiar with the original ice cream shop that offers you a taste of any flavor ice cream you want before you make your decision on which scoop you are going to enjoy.Giving you a taste (or as many tast...

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