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Unheard Yet Effective Hemp Digital Marketing Techniques
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Different brands follow the same strategies to market their products. However, hemp digital marketing services need to be well-thought-out because of the different complications surrounding the cannabis industry. Here are two methods that work best for hemp brands.
Utilize Digital Technology
Modern digital marketing technology is amazing, from demand-side ad-buying platforms to social media management solutions.
For example, there are services available in 2022 that can import and anonymize customer data from a website or POS, then match those data points with data from third-party sources to construct unique audiences for ad targeting.
These services can also create audiences that resemble the present customers in terms of their traits, enabling the business to quickly generate a larger audience of its prospective clients.
Given that the biggest data companies are currently undeserving the cannabis and CBD businesses, these services can be very helpful for marketers in these fields.
For CBD clients, we suggest integrating mainstream ad-buying platforms like THE TRADE DESK with data onboarding solutions like LIVERAMP because doing so enables the creation and targeting of unique audiences with known CBD users on thousands of mainstream websites.
We still advise running on mainstream websites for cannabis clients, whose options are currently more constrained; brands will want to do so through a cannabis-specific digital platform like SAFE-REACH, which has the added advantage of double-checking the digital ad creative for full compliance with local advertising regulations on the brand’s behalf.
While choosing professional hemp digital marketing services, here are a few additional digital tools to think about:
A dashboard measuring a site's KPIs built out in Google Analytics, a content management system like WordPress, a social media management platform like Hootsuite or Buffer, and owned media campaigns.
We advise posting press releases using PRWEB, which automatically filters those releases into LinkedIn, for earned media marketing. Check out HUNTER, LinkedIn, Twitter, and the individual websites of journalists to find out how to reach them.
Brands might also wish to use a CRM, such as SALESFORCE, to keep track of people they've contacted, depending on the breadth and depth of their PR efforts.
Analyze the Data and Compare It to the KPIs
Companies will not be able to stay up with their rivals if they are not making data-based judgments in real time. Every marketing expenditure they make must demonstrate through data that it is profitable.
To understand how their campaigns are doing concerning their marketing objectives, we advise keeping all digital campaign data in one location, such as a personalized dashboard, and checking it daily.
Updating the marketing strategy if the measurements are not exactly what is needed is crucial. Do not skip this phase, even though the brand may have been enthusiastic about the strategy when creating it.
Maintaining flexibility is crucial as they learn new data insights, deal with budget adjustments, and keep up with the most recent developments in digital marketing technology. A digital marketing strategy is ultimately focused on helping brands achieve their goals, and as long as they keep learning from triumphs and failures along the road, brands will be able to do so.
Get in touch with an experienced company providing specialized hemp digital marketing services to ensure the highest chances of success.
Summary: While digital marketing strategies are virtually unlimited, hemp brands need to use specific techniques to promote their products. Data assessment and KPI comparison may prove to be highly beneficial.