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    • 440 posts
    January 13, 2018 12:08 AM EST
    Every day , people fall for the promise of easy riches through offering a giant selection of products to others. The concept is practically hypnotic: simply sell thousands of different products to people and you almost can't fail. Unfortunately, the concept is flawed. The promise is faulty. And the people who follow that misguided advice are nearly doomed to frustration and business failure. Luckily, there is a path that offers a systematic process for success. In order to learn that process, it's critical that you first understand why offering thousands of products is a recipe for failure.

    Why Shotgun Marketing Equals Problems

    Offering thousands of products is similar to shooting a shotgun. That is, with one loud discharge, you hope to hit your target. However, running a successful business online requires much more than mere hope. It requires an intense focus on a particular market. It requires that you understand intimately what your market needs , desires and has the discretionary income to afford. Marketing one product successfully to a select group of people that you understand can easily cost tens of thousands of dollars each month. There is no possible way to do this effectively while offering thousands of products.

    How Sniper Marketing is Successful

    Unlike shotgun marketing, the sniper marketing method is all about taking time to aim with precision at the right people, with the right products. It may mean spending days or even weeks studying and learning what motivates your market to reach for their credit cards. Why do they buy online and what kinds of things are they looking for? If you focus on finding the answers initially, you can save a lot of wasted time and effort attempting shotgun marketing.

    When you struggle to handle thousands of items, it's like juggling thousands of balls: each individual ball needs a certain amount of attention, which just isn't possible when there are too many. A very important aspect of the sniper marketing method involves approaching and acquiring feedback from every market you're interested in. This is a basic rule of marketing, yet the shotgun methods still sing the praise of selling thousands? To be a success you can only sell as many products as you can track intently. As soon as you loose touch with any of them , you will find yourself back in square one.

    Your Own Stats Will Lead You to Success

    In any business, knowing your numbers is the key to success. For example, if you are buying pay-per-click advertising to drive traffic to your website, you must know your ad spend, your profit, your profit margins and ongoing return on investment (ROI) for each campaign, adgroup and product. If you don't know these numbers , your ability to compete with other advertisers will be impaired. While it's impractical to do this for thousands of products, knowing your numbers is relatively easy when you focus on a few products and markets.

    If you are driven to be successful and you ensure that you understand the market, know the motivations of the consumers and know the figures for all your ins and outs, you can make money. To be a true competitor, offering thousands of products isn't an option: Many have tried and many have failed. Choose products and markets that interest you and don't have ridiculous expectations over becoming rich overnight with no effort. It does take a little time, but you will get results quickly if you aim before you shoot.

    Author's Resource Box

    Robert Gantt has shown hundreds of companies how to promote their businesses and make more money online. Learn how to increase your sales, cashflow and your customer base with targeted effective search engine advertising PPC The Easy Way

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